Being a professor of marketing, I think you are very brave to bring up this subject of engagement. Thank you.
Marketers typically thrive by separating people into their own little mental models so everyone buys stuff to fill up their empty, disengaged lives. The latest schemes involve faux community and virtual groups of shallow engagement for the sake of product placement and brand identities.
The ability and habits of community need to be taught generationally and immediately in order to counter the profitable processes of saturation marketing and Spectacle. To engage with cooperative, useful behaviors that develop generosity and deep relationships requires a life-long exposure to life and living things, sometimes, even human beings.