Donuts and cocaine are a comfort to people, too. You don’t tell children that it’s health food, though. Too much of the world has become mentally diabetic and physically ill because they put rituals over reality and condition their children to do the same. Most don’t believe they are lying. That’s the problem. They don’t know what reality is. That makes society insane and when the big questions are asked, they can’t think in terms of actual facts: only rites and fears. There are plenty of ways to comfort people that don’t involve a 10% take off the top and promising the fearful souls of your children for a product that will never actually be seen. Even car dealers aren’t that deceptive, and they don’t make loans with children as the collateral (well…maybe most don’t).