… the New Zealand wilderness of 1863, was fleshed out into his prophetic, dystopian Erewhon of 1872. In his notes for Erewhon Revisited, Butler went on to warn us that the advance of artificial intelligence would be driven by advertising and that both God and Darwin might turn out to be on the side of the machines.
Far too many can't see that God was already just the marketing department for the Town Meeting (and the cryptologist for group exclusionism). It's all in the marketing, and it's ALL marketing.
Artificial intelligence will require artificial emotions. Those factors will be driven by marketing (contemporary language) as well, unless we choose to intentionally restrict marketing (coercion, bullying, deceptions, attention theft, etc) and accept the responsibility of intentionality as something that requires real, useful group mechanism (to overcome our puny individual executive function), not imaginary beings.