First, you give way too much credit to people being intentional rather than autonomous animals groomed by various domesticating systems.
Two definitions have guided my mental assessment of people since 9/11/2001:
Human: a primate that builds a model of the universe inside its brain and upon physical maturity, moves a model of its self inside that model; avoiding reality at all costs.
Evil: an action taken based on an unquestioned belief.
Ergo, the Secret is propogating evil that people want to be true 'light' because they don’t have to leave the comfort of their individual universe. It takes all of the manipulative, generational marketing tricks of religions and removes the guilt of being useless or destructive to one’s environment. It’s a video game that you don’t even have to buy or plug in, with endless lives to fuck up.