I think there is a story in how the comments address everything except the cause that is between the lines of your mininovella: Unquestioned Belief in fanatical competition and dichotomies of fear and distrust.

Fascism works for profiteers of various kinds because of isolation and individualism, often broken and rebuilt by brainwashed nationalists and blind socialists.

When people tie their identity to a brand, they accept branding as unavoidable and normalized; leaving them vulnerable to propaganda.

America is high on propaganda of all kinds right now, and coming down isn’t going to be pretty.

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