is it so hard to say, "bullies"?

Power corrupts. Bullies use power to erode our humanity and profit from competition. Advertising steals our time and attention to keep us from thinking and feeling real life. So many of the "bros" are creations of fanatical competition over competing fanaticisms. "Fan" is short for "fanatic." When is "fanatic" ever a good thing except for taking money or starting a fight?

The concept of a "Bro fan" is doubly disturbing: A "bully's bully".