It's all in the marketing, and it's ALL marketing. Civilization itself is an evolutionary trap that isolated humans from the environment that spawned us. Specialization and hyper-individuation has been systemically increasing in step with all technology, from farming to religion to Madison Avenue to Derivatives to Facebook to Amazon to Bitcoin. Humans have used economics to detach from the resource-based reality of our past, only too well. As the stress of diminishing tribal connection to natural processes grows, our brains are losing sensible awareness and shifting to the models of professional management and attention theft.