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Stop! Thief!
‘We have great software!’
Click.
Click.
Click. No price yet. Fuck you.
“Create an account”
“Price available in cart”
“Call for internet pricing” WTF!
The front page of every commercial business should be, at most, one click away from the price. Two clicks with options (one click after a search if it’s a part supplier). If your product only has one price structure (personal or family, for example), then there is no reason to hide the cost of it. You either provide appropriate value for that price or you don’t. Tricking people into seeing more of your lame-ass website is not ‘value’. It’s fucking THEFT of my time and attention.
Why do we still tolerate car dealing? Do I have to Dansplain? The longer they keep you inside (stealing your calm and your time), the more likely they are to get you to sign anything just to be ‘rewarded’ with the car that you really didn’t want in the first place.
After the sale, do we really need all of those surveys for “customer satisfaction”? No. It’s just another way to steal your time to do someone else’s job of making sure their company and its products are useful and needed. By pushing products with saturation marketing, marketers get people to think it was a desire that drove them to…
