Taking a step back and looking at the hate, I see it as fanatical (unquestioned) competition. Clem Sampson triggered a different word for me, though: resentment. The advertising thieves (stealing our time, attention, personal data, etc) use bloody murder, misfortune, fortune, privilege, race and hate to sell this massive system of Competitive Resentment. There is no significant alternative to that kind of moneyed interest except collapse and rebuilding, but in the meantime, your work is extremely important to keep the pilot light burning for cooperation, community and conservation. The kids will need something to rebuild a better concept of humanity. We shouldn't make them start from scratch fighting over scraps.

Right now, though, peeeeepulllll just suck because the system rewards assholery.