Thank you, VC. I feel this way about consumerism and advertising; what intention is really happening? Top Men (not many women) get to write off the expense of manipulating a world into the myth of "free choice" that is actually a Loser Production Machine under a veil of Competition as Merit. Bullies/Marketers love to make movies(or write bibles) to sell the "anyone can win if they are annointed lucky or aggressive enough" hero worship myth; always sanctioned aristocratically from on high while the proles fight to a useless death with expensive weapons and cars to get to the arena.