To sum up: “It’s all in the marketing, and it’s ALL marketing.”

Humans have been conditioned for generations to be colonialists: exploiters and extractors of resources for selfish purposes, whether personally or nationally. To become generous contributors to the stability of our environment is a tribal, ancient concept of dependency on our ability to give more than we take.

Therein lies the fundamental reason why we won’t listen to science: because we are trained not to. A generational problem of habits, beliefs, education and political bullying is not going to be solved by a single generation of good intentions.

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