Underlying these studies seems to be some individuated testing of intentional awareness vs target marketing.

Advertising appears to be more broadly chaotic and random now. The value flows are manifold from the overall theft of time and attention to the tax write offs to the “get 'em while they’re young and keep 'em for life" (Vatican or McDonald’s? Pick one), to the collective soda market saturation, to blind belief that Shows are the 'product' of television. Ignorance of the addictive products damaging bodies and brains so that the influence isn’t quantifiable is another factor. Constant bombardment of fear and sex and sugar creates an influence more like Autism or PTSD than 'choice’.