Unwittingly? They follow the money from advertising. Trump is a big shiny gold $1 billion bill every time they put him on the news product (think "processed cheese product"). It's the Economy of Stupid, in The Age of Stupid. The Information Age is just bad information on top of lies, feeding cheap shiny junk to billions of domesticated animals with no goals except more consumption (getting rich to buy more stuff than the next animal).

Trump, Biden, Harris, Stein... who gets to be the scapegoat when domestication blows itself up?

"We can't afford a stable planetary environment for our children." - Civilization