You’re not an idiot; you’re human.
Malakar puts it more succinctly, “People do shit. They have reasons for doing shit; in that order.”
It’s why I’m responding when I should be working…
Additional reference. Choices happen before we know it.
Religions and merchants have played this game long before Apple, and children are their focus of conditioning, as well as our instincts.
Who pays 10% of their income to get a product that will never be seen or delivered? At least the Applecored is tangible whether you believe in it’s supernatural value or not.
Thanks for an enjoyable rant. I recommend you read “Coercion” by Douglass Rushkoff sometime.